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Our Blog

9.5.13 5 Questions with Phillip Coleman of COR


Phillip Coleman is the co-founder of COR and a recent graduate of the DTX Launch Detroit program.

What’s your business? 

I am a proud co-founder of COR. We have a patent-pending heart rate monitor that is built to be worn on the ear. We are aiming to have a premier device that’s comfortable, efficient and as accurate as current devices on the market today, if not more so.

Why are you proud of it?

I am most proud of my team. Juan Chen, Kelsey Russell and myself embarked on this project and had no idea that it would grow into what it has become. Throughout the DTX Launch Detroit Program, I watched them both meet and exceed every task that was placed before them. Even when things got rough, as you expect to happen in the start-up world, we all banded together and found a way to persevere. I couldn’t ask for a better team.

What’s your best advice for a fellow entrepreneur?
“Cast into the deep,” which simply means don’t be afraid to take chances. Not everything in life is going to be a sure thing. You’ll never be positive that this idea or creation will be the next big thing, but you owe it to yourself to at least try. Even if you cast into the water and only reel in a guppy, just hook the guppy as bait and cast it back out because you can use that to catch something bigger. If you keep trying and learn from your mistakes, one day you’ll hook Moby Dick.
What local entrepreneur do you look up to and why?

Josh Linkner is someone I’ve always looked up to. He’s done so much in his lifetime, from ePrize to jazz to helping Detroit as a whole. I remember I had the chance to hear him speak in a very intimate setting at TechTown a few years ago, and he was phenomenal. I actually had the opportunity to speak with him for about five minutes. I told him about a few ideas that I had worked on that didn’t pan out; basically I was looking for some inspiration, and he didn’t disappoint. He said, “Phill, you’re only as good as your last idea.” That has stuck with me over the years and has been my motivation to never give up even if one thing doesn’t work and it has helped me get thus far. Hopefully I’ll be able to thank him to his face in the future.

What do you do when you need a mental break?

Netflix and good food always seem to do the job for me. I just grab a pizza and watch countless episodes of Frasier until the world makes sense again. It makes some of my worst days better. I encourage everyone to try it and I promise that Frasier, Niles, Martin and Daphne will cheer you right up!