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SWOT City is a small business support program for brick-and-mortar enterprises in Detroit neighborhoods. Our staff of passionate, skilled professionals provides one-on-one assistance to help launch, stabilize and grow local businesses and strengthen neighborhood commercial districts.

What we do

We start with a thorough SWOT (strengths, weaknesses, opportunities and threats) analysis of your business.

Then, through one-on-one, customized coaching, we help:

We also offer a range of entrepreneurial education and networking opportunities. We work closely with our community partners to address challenges and leverage opportunities impacting both individual businesses and entire commercial corridors.

How it works

Businesses typically start by attending Open Office Hours, which are hosted once a month at each of our neighborhood offices. Businesses may also connect with us through our education and networking events or by contacting us at

Once interest and eligibility are established, we complete a comprehensive interview which includes a thorough SWOT analysis. From here, we develop an immediately actionable milestone plan, which serves as the foundation for our partnership. We provide customized coaching throughout the milestone period. Our approach is intense and focused, while respecting the pace of each client and the time it takes to run a business. Following the milestone period, we provide ongoing assistance on an as-needed basis.

Who we work with

SWOT City is currently working in six Detroit neighborhoods, in partnership with community-based organizations: Brightmoor (Brightmoor Alliance), East Jefferson (Jefferson East, Inc.), Grandmont Rosedale (Grandmont Rosedale Development Corp.), Osborn (Osborn Neighborhood Alliance), Southwest Detroit (FREC) and University District. We have offices in each neighborhood.

We work with businesses in our six neighborhoods who:

Want to bring SWOT City to your neighborhood? Email us at

Interested in meeting with our SWOT City team? Make an appointment during our Open Office Hours

SWOT City is supported by the Ford Motor Company Fund,  JPMorgan Chase Foundation, Marjorie S. Fisher Endowment Fund of the Community Foundation for Southeast Michigan, the New Economy Initiative for Southeast Michigan and the U.S. Department of Health and Human Services.



August 2012 – August 2014