The SHOP | October 29
2025-10-29 11:00 - 14:00 (America/Detroit) | TechTown Detroit, 440 Burroughs Street, Detroit, MI, 48202, United States
Experience the best of Detroit’s small business community at The SHOP, TechTown Detroit’s monthly retail pop-up marketplace! Join us in person on the last Wednesday of every month to explore unique products, connect with local entrepreneurs and uncover your next favorite find. Mark your calendar and join us for a vibrant shopping experience celebrating Detroit’s small business community!
The SHOP at TechTown is made possible with support from the Ralph C. Wilson, Jr. Foundation and Wells Fargo.

Open City: Sleigh the Season
2025-10-23 17:30 - 20:00 | The Congregation, 9321 Rosa Parks Blvd, Detroit, MI, 48206
The holiday season is one of the most critical times of the year for small businesses—and those who plan often see their biggest wins. This panel will feature entrepreneurs who have successfully maximized holiday sales through creative marketing, strategic promotions, and operational readiness. From pop-up shops and e-commerce strategies to customer engagement and community partnerships, panelists will share the lessons, tools, and tactics that helped them thrive during the busiest season of the year.
Whether you’re preparing for your first holiday rush or looking to level up your existing approach, this conversation will give you practical insights to make the most of the season.

Jobs to Be Done: Understanding What Customers Really Want
2025-10-16 17:30 - 19:30 | TechTown Detroit, 440 Burroughs Street, Detroit, MI, 48202, United States
The Jobs to Be Done (JTBD) framework helps entrepreneurs and innovators uncover the real reasons customers “hire” a product or service. Rather than focusing on demographics or surface-level preferences, JTBD digs deeper into the progress people are trying to make in their lives and the obstacles they face.
In this interactive workshop, participants will:

Learn the core principles of the Jobs to Be Done theory and how it differs from traditional market segmentation.
Practice identifying customer “jobs,” desired outcomes, and pain points.
Explore real-world examples of how leading startups use JTBD to create products that resonate.
Apply the framework to their own business ideas, uncovering insights that can guide product development, marketing, and customer discovery.

By the end of the session, you’ll walk away with a sharper understanding of your target customers, tools to reframe their needs as “jobs,” and a process you can integrate into ongoing discovery and validation work.

Toast of the Town
2025-10-10 17:00 - 21:00 | TechTown Detroit, 440 Burroughs Street, Detroit, MI, 48202, United States
Join us at Toast of the Town 2025, TechTown’s 11th annual celebration that proudly honors Detroit’s innovators and entrepreneurs. Don’t miss this powerful evening that champions innovation and recognizes Detroit’s bold risk-takers and builders.

Latin-X-Tech
2025-10-06 16:30 - 19:30 | MI
In celebration of Hispanic Heritage Month, TechTown Detroit presents Latin-X-Tech — a free, community-centered event highlighting the stories, talents, and impact of Latinx and Hispanic entrepreneurs in tech and business.
The evening features a fireside chat with inspiring leaders, interactive Learning Lounges with practical workshops, and a vibrant mercado of local small businesses. Guests can also enjoy cultural food, connect with Hispanic-serving organizations, and play classic games like Lotería and Dominoes. Open to all — come learn, celebrate, and grow with us!
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Para celebrar el Mes de la Herencia Hispana, TechTown Detroit presenta Latin-X-Tech, un evento gratuito centrado en la comunidad que destaca las historias, los talentos y el impacto de los empresarios latinos e hispanos en la tecnología y los negocios.
La noche presenta un conversación intima con líderes inspiradores, salones de aprendizaje interactivas con talleres prácticos y un vibrante mercado de pequeñas empresas locales. Los huéspedes también pueden disfrutar de comida cultural, conectarse con organizaciones que sirven a los hispanos y jugar juegos clásicos como la lotería y el dominó. Abierto a todos: ¡venga a aprender, celebrar y crecer con nosotros!

TechTown's Next Chapter: A Brand Reveal Event
2025-10-02 10:30 - 12:00 | MI
A new chapter is unfolding at TechTown — and we’re excited to share it with you and the entire entrepreneurial ecosystem.
On Thursday, October 2, from 10:30 a.m. to 12:00 p.m., join us for a dynamic morning of announcements, insights, and celebration as we unveil our refreshed brand and renewed vision.
This rebrand is more than a new look — it marks a strategic milestone that reflects TechTown’s evolving role as a catalyst for economic development and community transformation in Detroit and beyond.
You’ll hear about our programmatic evolution and explore new resources designed to better support entrepreneurs at every stage of their journey. You’ll also be among the first to experience our bold new brand identity — a visual and strategic expression of our commitment to inclusive innovation and impact.
Come for the reveal, stay for the connections. Enjoy food, drinks, and meaningful conversations with our team, partners, and fellow changemakers at TechTown Detroit.
