Tech entrepreneurship is a powerful force for addressing societal problems and opportunities. Dr. Marlo Rencher, TechTown’s director of technology-based programs, benchmarked some of the best practices for creating an inclusive tech entrepreneurship environment.
Technology can be daunting, and the use of it to increase awareness for your business can be especially intimidating if you haven’t been exposed to it. Irma Fuentes, owner of ESI Hardware in Southwest Detroit, credits the training provided by a TechTown Professional Services Network (PSN) member as the reason why she’s been able to manage her fear of technology. When ESI Hardware opened in 2003, Mexican-American immigrants Irma and Edgar Fuentes relied on word of mouth to gain more customers for their business. After opening, however, they struggled to keep the store in business amidst many personal tribulations, including the death of Edgar and Irma’s battle with cancer. Irma found that social media would be a powerful tool to increase awareness and gain more clientele. Small businesses can have the best products, prices, location and customer service, but if the surrounding community isn’t aware, they must find additional avenues to gain recognition.
“Just learning about TechTown and Retail Boot Camp, to me, was just an eye-opener of just knowing the type of resources that we have available in the city.” Ariya’s Apparel & Accessories, a women’s boutique that opened in April in Grandmont Rosedale Workplace, specializes in modern, modest apparel for women ages 25 and up.
Voluptuous Bien’Aime Boutique specializes in apparel and accessories for every curvy woman, sizes 0 to 5X. Nicole Bien-Aime, CEO of the company, Retail Boot Camp graduate and lover of fashion, was labeled plus size when she began her journey. After routinely spending all day searching for the right outfit, Nicole realized her shopping experience felt more like a job than an experience, which encouraged her to launch a clothing business catering to curvy women in 2013.
In January Fusion Flare Kitchen & Cocktails invited the community to celebrate their grand opening. Now, almost five months later, owner Mashelle Sykes says business is better than she could have ever imagined, but this success didn’t come without hurdles.
Retail Bootcamp Graduate and Kickstart Award winner Ingrid Macon, owns the only pre-K through 12 educational retail center in the city of Detroit. After traveling to surrounding cities for years to purchase supplies for her classroom, this teacher turned CEO decided to attend Retail Boot Camp and open a store to fill the need. Click the link below to watch a video of Ingrid discuss her motivation behind Detroit Teachers’ Store and experience in Retail Boot Camp.
Design directly impacts the bottom line of the business, which directly connects to its ability to serve the community long-term. A business is rooted in its brand design, and each of the other design mediums speaks to each other – from the digital voice on social media, to the colors on the wall to the size of the table and the tabs on the website – to all directly to serve the customer. Which is why TechTown (has been or was) proud to collaborate with Design Core Detroit and its network of design professionals on creating the Design Guide for Neighborhood Business to help brick-and-mortar businesses, from pop-up to permanent, think about design for their business in an intentional way.
In 2017, a group of doctoral students from Wayne State University’s College of Engineering came together to create a nanosensor designed to detect contaminants in water. The company, Micro Buoy, was born during Erie Hack — a tech-driven international water innovation competition and accelerator program created by the Cleveland Water Alliance, in conjunction with numerous partners, including TechTown Detroit.
Marlo Rencher, the first Managing Director of TechTown, is returning with an important task ahead of her: to establish dedicated resources and more intentional strategies to increase engagement of women and minority tech entrepreneurs at TechTown, and throughout the entrepreneurial ecosystem in Detroit. With over 20 years of experience in entrepreneurship and marketing, Rencher has served as vice president for innovation, entrepreneurship and diversity at Cleary University and created their Founders Farm student incubator.
Fusion Flare Kitchen & Cocktails is the first full-service restaurant to open in the Joy community in almost 20 years. Located at located at 16801 Plymouth Rd., the restaurant features a fusion menu of cuisine from many cultures, including American and soul food. The lunch and dinner menu will offer a variety of meals including chicken Fusion Flare Chicken & Waffles, Catfish, and vegan and vegetarian options.
DTX Launch Detroit is offering college students and recent graduates the opportunity to get paid to work on their tech startup–and potentially win a grand prize of $15,000 for their business, courtesy of General Motors. The 10-week accelerator is accepting applications for summer 2019. Applications are open through April 5. The final information session will be held, on March 20, from 5:30-8pm at TechTown Detroit and will be live streamed on Facebook.
Paul Riser Jr., the Managing Director of Technology-Based Entrepreneurship at TechTown Detroit, has been named the director of Detroit Urban Solutions. Detroit Urban Solutions is a consortium, founded by Wayne State, TechTown, NextEnergy and numerous other organizations, that will focus primarily on mobility, digital health, civic technologies and smart city technologies. Last May the consortium announced its first major in
“The greatest benefit from attending RBC has to be the ecosystem and all the resources that are available to us to help us open our business,” said Gary Mui, co-owner of Alma Kitchen. Opening soon in Jefferson Chalmers, Alma Kitchen is a fusion restaurant that will feature food blended from the owners’ Mexican and Chinese cultures. Co-owners Gary Mui and Alicia Sanchez named the restaurant Alma because it means “soul” in Spanish. They believe that food is a universal language, and theirs comes straight from the soul, which is why their space will welcome all generations and backgrounds.
Are you looking to launch a tech startup or move your retail business from a pop-up to a permanent space? TechTown’s long-standing Retail Boot Camp and DTX Launch Detroit programs have helped numerous businesses launch and succeed. Among the graduates are tech startups such as Peerstachio and MySwimPro, and retail businesses such as Urbanum and Live Cycle Delight. Apply now to one of the programs below to kickstart your business.