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X-WR-CALDESC:Events for TechTown Detroit
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SUMMARY:Jobs to Be Done: Understanding What Customers Really Want
DESCRIPTION:The Jobs to Be Done (JTBD) framework helps entrepreneurs and innovators uncover the real reasons customers “hire” a product or service. Rather than focusing on demographics or surface-level preferences\, JTBD digs deeper into the progress people are trying to make in their lives and the obstacles they face. \nIn this interactive workshop\, participants will: \n\nLearn the core principles of the Jobs to Be Done theory and how it differs from traditional market segmentation.\nPractice identifying customer “jobs\,” desired outcomes\, and pain points.\nExplore real-world examples of how leading startups use JTBD to create products that resonate.\nApply the framework to their own business ideas\, uncovering insights that can guide product development\, marketing\, and customer discovery.\n\nBy the end of the session\, you’ll walk away with a sharper understanding of your target customers\, tools to reframe their needs as “jobs\,” and a process you can integrate into ongoing discovery and validation work.
URL:https://techtowndetroit.org/event/jobs-to-be-done-understanding-what-customers-really-want/
LOCATION:TechTown Detroit\, 440 Burroughs Street\, Detroit\, MI\, 48202\, United States
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ORGANIZER;CN="TechTown Detroit":MAILTO:marketing@techtowndetroit.org
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DTSTART;TZID=America/Detroit:20251010T170000
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SUMMARY:Toast of the Town
DESCRIPTION:Join us at Toast of the Town 2025\, TechTown’s 11th annual celebration that proudly honors Detroit’s innovators and entrepreneurs. Don’t miss this powerful evening that champions innovation and recognizes Detroit’s bold risk-takers and builders.
URL:https://techtowndetroit.org/event/toast-of-the-town/
LOCATION:TechTown Detroit\, 440 Burroughs Street\, Detroit\, MI\, 48202\, United States
ATTACH;FMTTYPE=image/png:https://techtowndetroit.org/wp-content/uploads/2025/09/TOT_2025.png
ORGANIZER;CN="TechTown Detroit":MAILTO:marketing@techtowndetroit.org
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UID:10000006-1759768200-1759779000@techtowndetroit.org
SUMMARY:Latin-X-Tech
DESCRIPTION:In celebration of Hispanic Heritage Month\, TechTown Detroit presents Latin-X-Tech — a free\, community-centered event highlighting the stories\, talents\, and impact of Latinx and Hispanic entrepreneurs in tech and business. \nThe evening features a fireside chat with inspiring leaders\, interactive Learning Lounges with practical workshops\, and a vibrant mercado of local small businesses. Guests can also enjoy cultural food\, connect with Hispanic-serving organizations\, and play classic games like Lotería and Dominoes. Open to all — come learn\, celebrate\, and grow with us! \n— \nPara celebrar el Mes de la Herencia Hispana\, TechTown Detroit presenta Latin-X-Tech\, un evento gratuito centrado en la comunidad que destaca las historias\, los talentos y el impacto de los empresarios latinos e hispanos en la tecnología y los negocios. \nLa noche presenta un conversación intima con líderes inspiradores\, salones de aprendizaje interactivas con talleres prácticos y un vibrante mercado de pequeñas empresas locales. Los huéspedes también pueden disfrutar de comida cultural\, conectarse con organizaciones que sirven a los hispanos y jugar juegos clásicos como la lotería y el dominó. Abierto a todos: ¡venga a aprender\, celebrar y crecer con nosotros!
URL:https://techtowndetroit.org/event/latin-x-tech/
LOCATION:MI
ATTACH;FMTTYPE=image/png:https://techtowndetroit.org/wp-content/uploads/2025/09/Email-image-template-600-x-337-36.png
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DTSTART;TZID=America/Detroit:20251002T103000
DTEND;TZID=America/Detroit:20251002T120000
DTSTAMP:20260427T154652
CREATED:20250923T222220Z
LAST-MODIFIED:20251006T005710Z
UID:10000005-1759401000-1759406400@techtowndetroit.org
SUMMARY:TechTown's Next Chapter: A Brand Reveal Event
DESCRIPTION:A new chapter is unfolding at TechTown — and we’re excited to share it with you and the entire entrepreneurial ecosystem. \nOn Thursday\, October 2\, from 10:30 a.m. to 12:00 p.m.\, join us for a dynamic morning of announcements\, insights\, and celebration as we unveil our refreshed brand and renewed vision. \nThis rebrand is more than a new look — it marks a strategic milestone that reflects TechTown’s evolving role as a catalyst for economic development and community transformation in Detroit and beyond. \nYou’ll hear about our programmatic evolution and explore new resources designed to better support entrepreneurs at every stage of their journey. You’ll also be among the first to experience our bold new brand identity — a visual and strategic expression of our commitment to inclusive innovation and impact. \nCome for the reveal\, stay for the connections. Enjoy food\, drinks\, and meaningful conversations with our team\, partners\, and fellow changemakers at TechTown Detroit. \n 
URL:https://techtowndetroit.org/event/techtowns-next-chapter-a-brand-reveal-event/
LOCATION:MI
ATTACH;FMTTYPE=image/png:https://techtowndetroit.org/wp-content/uploads/2025/09/Untitled-11-1.png
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