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SUMMARY:Jobs to Be Done: Understanding What Customers Really Want
DESCRIPTION:The Jobs to Be Done (JTBD) framework helps entrepreneurs and innovators uncover the real reasons customers “hire” a product or service. Rather than focusing on demographics or surface-level preferences\, JTBD digs deeper into the progress people are trying to make in their lives and the obstacles they face. \nIn this interactive workshop\, participants will: \n\nLearn the core principles of the Jobs to Be Done theory and how it differs from traditional market segmentation.\nPractice identifying customer “jobs\,” desired outcomes\, and pain points.\nExplore real-world examples of how leading startups use JTBD to create products that resonate.\nApply the framework to their own business ideas\, uncovering insights that can guide product development\, marketing\, and customer discovery.\n\nBy the end of the session\, you’ll walk away with a sharper understanding of your target customers\, tools to reframe their needs as “jobs\,” and a process you can integrate into ongoing discovery and validation work.
URL:https://techtowndetroit.org/event/jobs-to-be-done-understanding-what-customers-really-want/
LOCATION:TechTown Detroit\, 440 Burroughs Street\, Detroit\, MI\, 48202\, United States
ATTACH;FMTTYPE=image/png:https://techtowndetroit.org/wp-content/uploads/2025/10/Jobs-to-Be-Done-Workshop-600-x-337-.png
ORGANIZER;CN="TechTown Detroit":MAILTO:marketing@techtowndetroit.org
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