The SHOP is TechTown Detroit’s world-class pop-up that allows entrepreneurs at a variety of business stages to test their ideas in a retail environment while offering in-the-moment coaching from retail experts.
This free program offers an opportunity to gain access to the TechTown community and its resources, network with fellow Detroit area entrepreneurs, reach a broader customer base, learn about visual merchandising and generate sales.
TechTown’s custom fixture library allows vendors to create 360-degree displays and learn visual merchandising skills while encouraging dynamic interactions with customers. Vendors can choose from a variety of fixture combinations and finishes to create a display that elevates their brand and coordinates with their product offerings.
SHOP vendors are selected based on a variety of criteria, including type of products or services sold, availability and stage of business. As part of TechTown’s commitment to support entrepreneurs who are working to start or grow a local retail business, we will not select applications for vendors who are third-party sellers.