Packaging, Labeling, and Product Testing

Create Labels That Sell and Comply

A great label does more than catch a customer’s eye. It builds trust, communicates your brand, and keeps your product on the right side of food labeling law. In this 90-minute hybrid workshop, Laura Wood-Romito of the MSU Product Center, in partnership with TechTown Detroit, walks food entrepreneurs through the essentials of creating professional, compliant product labels. Whether you’re launching a new product or refreshing an existing one, you’ll leave ready to stand out on the shelf while meeting regulatory standards.

What You’ll Gain

1. A clear understanding of the key labeling requirements for food products
2. The ability to spot and avoid common compliance pitfalls before they cost you
3. Strategies for balancing legal requirements with strong branding and attractive packaging
4. Guidance on what health claims you can and can’t make
5. Practical packaging considerations for getting your product market-ready
6. Cost-effective approaches to producing labels that work for both regulators and consumers