Programación para pequeñas empresas

Campo de entrenamiento para minoristas (RBC)

Retail Boot Camp es el programa más antiguo de TechTown, centrado en ayudar a los empresarios a fortalecer y hacer crecer sus negocios minoristas en su intento de prosperar en el entorno minorista actual.

Spring 2026 Brick-and-Mortar Edition Application

Apply Now

Fechas clave

Applications open - 12/19/25 @ 4pm

Applications close - 1/29/26 @ 11am

Learn more about RBC
by attending an info session

1/8/26 - RSVP HERE
1/13/26 - RSVP HERE 
1/20/26 - RSVP HERE
1/27/26 - RSVP HERE

RBC Cohort 17 Selected - 2/13/26

RBC Cohort 17 Orientation -  2/26/26

RBC Sessions Begin - 3/3/26

RBC Showcase Pitch Event - 5/19/26

 

Edición física

TechTown's Retail Boot Camp (RBC) is an intensive, hands-on, 12-week program that prepares serious entrepreneurs for the opening of their brick-and-mortar establishments in Wayne County. The program's curriculum is designed to strengthen businesses so they can grow into permanent locations and thrive in today's retail environment. Retail Boot Camp has gained a reputation for supporting the launch of successful businesses in neighborhood commercial districts, including Mama Coo's Boutique, Third Wave Music, Plum Health, Breadless, Flamingo Vintage Detroit, Mature, MG Studio, Spectacle Society, Alotta Locs, J&T's Kitchen, Genesis Therapeutic Massage & Wellness, Terri's Cakes, Jessica Blair Beauty, Ice Cream Detroit, Joy of Nails, Just Elevate Fitness, The Damage Zone, and T&T Sip & Read.

Qué cubre

  • Determinar los costes de puesta en marcha y las fuentes de financiación
  • Selecting a permanent location
  • Negotiating your lease
  • Utilización de un arquitecto para el proceso de diseño y construcción
  • Capital readiness and financial analysis
  • Desarrollar operaciones y rutinas minoristas de calidad
  • Diseñar un merchandising visual impactante
  • Sales techniques
  • Comprender la combinación de precios e inventarios
  • Developing store management practices
  • Pitching your business

El apoyo empresarial incluye

  • 12 weeks of sessions facilitated by business development and retail experts
  • Opportunity to pitch for kickstart awards
  • Post-graduation coaching from the TechTown team for up to six months

Fechas clave

Applications open - 12/19/25 @ 4pm
Applications close - 1/29/26 @ 11am

Learn more about RBC by attending an info session

  • 1/8/26 - RSVP HERE 
  • 1/13/26 - RSVP HERE 
  • 1/20/26 - RSVP HERE
  • 1/27/26 - RSVP HERE
  • RBC Cohort 17 Selected - 2/13/26
  • RBC Cohort 17 Orientation -  2/26/26
  • RBC Sessions Begin - 3/3/26
  • RBC Showcase Pitch Event - 5/19/26

What Makes an Ideal Candidate

  • Actividad minorista previa (operaciones pop-up o de comercio electrónico, experiencia en el sector o un plan bien pensado o formalmente redactado para poner en marcha un negocio físico).
  • They intend to locate their business in Wayne County.

TechTown se compromete al 100% a poner en contacto a todos los solicitantes con los recursos, independientemente de su participación en el programa. Se recomienda encarecidamente a los empresarios interesados que rellenen la solicitud.

La inscripción en el programa es gratuita. La cuota del programa una vez aceptado es de $ 499.

 

Brick-and-Mortar Application Form

Comercio electrónico y edición a domicilio

TechTown Detroit’s RBC: E-commerce & Home-based Edition is an intensive, ten-week program specifically designed for home-based, pop-up, and e-commerce businesses based in Wayne County or owned by Wayne County residents. The program curriculum is designed to strengthen business owners’ skill sets and grow their businesses as they look to thrive in today’s retail environment.

Qué cubre

  • Omni-channel retailing
  • Financial statements and sales projections
  • Embalaje y precios
  • Building your online presence
  • Identificar al cliente objetivo
  • Gestión de existencias
  • Marca y marketing
  • Pitching your business

El apoyo empresarial incluye

  • 10 weeks of in-person sessions facilitated by business development and retail experts
  • Opportunity to pitch for kickstart awards
  • Post-graduation coaching from the TechTown team for three months

Fechas clave

Verano/otoño 2026

What Makes an Ideal Candidate

  • Have an e-commerce, pop-up, or home-based business
  • Actividad minorista previa (transacciones pop-up o de comercio electrónico)
  • Must live in or primarily operate in Wayne County

TechTown se compromete al 100% a conectar a todos los solicitantes con los recursos, independientemente de que participen o no en un programa. Se recomienda encarecidamente a los empresarios interesados que rellenen la solicitud.

La inscripción en el programa es gratuita. La cuota del programa una vez aceptado es de $ 299.

E-commerce & Home-based Interest Form
Programar una sesión de estrategia de servicios minoristas
Schedule with Christina
Schedule with Carrie
Envíe un correo electrónico al equipo de RBC
Email Christina
Email Carrie
Retail Boot Camp is made possible with support from Ralph C. Wilson, Jr. Foundation, Relentless Care Foundation and, Huntington Bank.

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CONTACTO

440 Burroughs Street
Detroit, MI 48202
info@techtowndetroit.org
(313) 879-5250

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