PR on a Budget
Jeudi, Sept. 10 | 11:30 a.m. – 1:00 p.m.
This session will be held in-person at TechTown Detroit. Registration opens at 11:00 a.m., with the session starting promptly at 11:30 a.m.
You don’t need a publicist or a big marketing budget to get noticed. In this hands-on, 2-hour workshop, PR expert Jason Brown breaks down exactly how small business owners and entrepreneurs can build real media relationships, craft their story, and land press coverage — without spending a dime on an agency.
Jason has spent his career helping brands get seen and heard, and in this session he’s bringing those same strategies directly to Detroit’s entrepreneurs. This isn’t theory — it’s simple, real-world PR that any entrepreneur can start using the same day, regardless of budget or connections.
WHAT YOU’LL LEARN
- How to craft a pitch that actually gets opened by reporters and editors
- How to find and reach out to local media contacts, even with zero existing connections
- How to turn your business story into something genuinely newsworthy
- How to make the most of every media opportunity — even as a team of one
- Simple, repeatable PR habits you can start using the same day
WHO SHOULD ATTEND
- Entrepreneurs and small business owners across any industry who want media coverage but don’t have an agency or PR budget
- Early-stage founders looking to build visibility and credibility from day one
- TechTown clients, alumni, and members of the Detroit entrepreneurial community
