By Mayté Penman, SWOT City Portfolio Manager
TechTown’s SWOT City team is a customized support program for brick-and-mortar small businesses in Detroit neighborhoods. As part of this support, SWOT City team members (Portfolio Managers) connect small businesses to a rich network of subject matter experts in support of their coaching efforts. This group of professionals cares about strengthening Detroit through a unique approach to commercial corridor revitalization, job creation and economic development.
There are many important aspects to running a small business. In today’s competitive omnichannel sales environment, a website that connects you to customers, represents your brand, provides sales opportunities and enhances your online presence is vital.
On July 3, TechTown partnered again with Rebrand Cities, a global civic design partnership with WordPress.com, and Venture for America Fellows (VFA) to host a hackathon style event, in which 30 Detroit small businesses were assisted in developing their first websites. Two hundred VFA Fellows created new websites for businesses, led workshops and provided one-on-one sessions to help educate business owners on brand building, domain research and design.
Six SWOT City businesses (including a Retail Boot Camp graduate) worked in partnership with VFA Fellows to produce new websites:
- Razzle Dazzle Nail Supply, Chasity Jones | razzledazzlesupply.com
- Triangulo Dorado, Adrian and Karina Torre | triangulo-dorado.com
- Mangonadas del Barrio, Antonio and Maribel Hernandez | Mangonadas del Barrio
- La Rosita, Angelica Saenz | larositarestaurant.com
- El Caporal, Antonio and Aracely Canchola | elcaporaldetroit.com
- Quince Primaveras, Eulalia Piña | 15primaverasllc.com
“For so many years I tried to have a website for my business,” said SWOT City client, Eulalia Piña, owner of Quince Primaveras. “This seemed almost impossible since they are very costly. Finally, I have a website where customers from Macomb, Oakland and Wayne County can see the variety and brands of gowns we carry. I am really loving my website.”
SWOT City Portfolio Managers at TechTown are here to support, encourage and connect businesses with other professionals who will offer the specific expertise needed to grow your business. TechTown has a broad network of tools and resources, including subject matter experts, workshops and the Accenture Skills to Succeed online learning platform. At TechTown we know, collaborations matter!