Jobs to Be Done: Understanding What Customers Really Want
TechTown Detroit 440 Burroughs Street, Detroit, MI, United StatesThe Jobs to Be Done (JTBD) framework helps entrepreneurs and innovators uncover the real reasons customers “hire” a product or service. Rather than focusing on demographics or surface-level preferences, JTBD digs deeper into the progress people are trying to make in their lives and the obstacles they face. In this interactive workshop, participants will: Learn the […]