There is no doubt that social media is a strategic art form. For businesses, knowing the ins and outs of a digital platform can grow your audience and generate revenue. Especially in our Training Series.
Kiera Johnson is the owner of All Things Business Center, a virtual assistant agency that connects freelancers to business owners. They provide a network of social media managers, web developers, graphic designers and more to assist with online growth.
In 2021, Kiera brought us “Finding Success Online: Grow Your Business Using Social Media,” a virtual Training Series workshop outlining the fundamentals of building your online platforms.
The session provides some key points for online success.
Build your platforms
Create engaging and high-quality content to show all aspects of your business. Direct everything back to how your product or service can better the lives of your audience.
Apple, for example, shows what its products can do for someone’s lifestyle. Instead of simply displaying a video of the product, their ads show parents taking photos of their children, or college students working on their laptops.
Your content should reflect the improved quality of life it will bring to your audience.
Utilize helpful tools
Take advantage of all the features digital platforms offer – Instagram Stories and Reels, hashtags and more. Develop a content strategy with outside resources to create effective posts.
Use social media to get your message out. Join Facebook groups to build relationships with potential customers. These groups allow you to interact with potential customers by targeting your niche. Build trust before you start selling by engaging with others and providing professional advice online.
TechTown Detroit resources
Wondering what you need to start growing your business online? Watch Kiera’s full Training Series workshop for all the details and tools on each of these steps. If you’re interested in more topics, visit our Training Series page for more sessions to help you build your business.