Holiday Retail Readiness Workshop Series-Navigating the News Media

In the first part of this four-part series, we will cover how to navigate the news media. PR and retail veteran Jennifer Foster, President, Catalyst Media Factory, will teach you how to leverage the news media to help increase awareness and encourage foot traffic during the busy holiday season and beyond. We’ll explore how to identify “news holes,” pitch a reporter, create your own media opportunities, secure gift guide placements and more. We’ll also discuss creating a timeline that works for the media and your company as well as the types of content they are interested in receiving.