Nov202019

Neighborhood Construction + Open Office Hours for Marketing

We all love progress, but no one enjoys seeing the orange barrels come out during Michigan’s road construction season. Additionally, it takes on a completely different meaning if they appear outside the front door of your small business. For business owners on Livernois, Grand River and Bagley, this has been their reality all summer. Diggers, cement trucks, backhoes and semi-trucks zoom up and down the road, park in front of their businesses and rip up their sidewalks, making it even more difficult than normal to execute a marketing strategy.

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Sep132019

UNESCO Month of Design: Good Design is Good Business

Good design is good business. One could also say, good business is good design. Every touchpoint a customer has with a business — from the visual display on a website and store fixture to the way phones are answered and customer service issues are resolved — should be designed to attract revenue and invite loyalty. One touchpoint that many businesses use to engage with customers are pop-up events.

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Sep112019

All Saints Literacy Center: A place to learn… A place to grow…

SWOT City alum All Saints Literacy Center is a 501(c)(3) non-profit located in southwest Detroit that is committed to helping adults reach their educational, social and career goals by improving their literacy skills right in the heart of MexicanTown. The center is a welcoming place for learners to improve their reading, writing, math and English skills. The program serves adult learners ages 18 and older and welcomes all levels whether the person is a beginner, intermediate or advanced learner.

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