Boutique Doubled Sales Since Opening Permanent Location

Voluptuous Bien’Aime Boutique specializes in apparel and accessories for every curvy woman, sizes 0 to 5X. Nicole Bien-Aime, CEO of the company, Retail Boot Camp graduate and lover of fashion, was labeled plus size when she began her journey. After routinely spending all day searching for the right outfit, Nicole realized her shopping experience felt more like a job than an experience, which encouraged her to launch a clothing business catering to curvy women in 2013.

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Meet Ingrid Macon, Detroit Teachers’ Store CEO

Retail Bootcamp Graduate and Kickstart Award winner Ingrid Macon, owns the only pre-K through 12 educational retail center in the city of Detroit. After traveling to surrounding cities for years to purchase supplies for her classroom, this teacher turned CEO decided to attend Retail Boot Camp and open a store to fill the need. Click the link below to watch a video of Ingrid discuss her motivation behind Detroit Teachers’ Store and experience in Retail Boot Camp.

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Design Guide: Neighborhood Business

Design directly impacts the bottom line of the business, which directly connects to its ability to serve the community long-term. A business is rooted in its brand design, and each of the other design mediums speaks to each other – from the digital voice on social media, to the colors on the wall to the size of the table and the tabs on the website – to all directly to serve the customer. Which is why TechTown (has been or was) proud to collaborate with Design Core Detroit and its network of design professionals on creating the Design Guide for Neighborhood Business to help brick-and-mortar businesses, from pop-up to permanent, think about design for their business in an intentional way.

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Micro Buoy: Erie Hack Providing Platform for Lake Erie Solutions

In 2017, a group of doctoral students from Wayne State University’s College of Engineering came together to create a nanosensor designed to detect contaminants in water. The company, Micro Buoy, was born during Erie Hack — a tech-driven international water innovation competition and accelerator program created by the Cleveland Water Alliance, in conjunction with numerous partners, including TechTown Detroit.

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