Pop-up Opportunities

The SHOP is TechTown Detroit’s world-class pop-up that allows entrepreneurs at a variety of business stages to test their ideas in a retail environment while offering in-the-moment coaching from retail experts.

This free program offers an opportunity to gain access to the TechTown community and its resources, network with fellow Detroit area entrepreneurs, reach a broader customer base, learn about visual merchandising and generate sales.

TechTown’s custom fixture library allows vendors to create 360 degree displays and learn visual merchandising skills while encouraging dynamic interactions with customers. Vendors can choose from a variety of fixture combinations and finishes to create a display that elevates their brand and coordinates with their product offerings.

SHOP vendors are selected based on a variety of criteria, including type of products or services sold, availability and stage of business. As part of TechTown’s commitment to supporting entrepreneurs who are working to start or grow a local retail business, we will not select applications for vendors who are third-party sellers.

If you are a local retailer or service provider interested in participating in The SHOP, please complete an application by clicking the button below. For more SHOP information, contact carrie@techtowndetroit.org.

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The SHOP is made possible with support from Comcast Business, Michigan Economic Development Corporation, New Economy Initiative, Ralph C. Wilson Jr. Foundation, and Wells Fargo.