Good design is good business. One could also say, good business is good design. Every touchpoint a customer has with a business — from the visual display on a website and store fixture to the way phones are answered and customer service issues are resolved — should be designed to attract revenue and invite loyalty. One touchpoint that many businesses use to engage with customers are pop-up events.
DetailsSWOT City alum All Saints Literacy Center is a 501(c)(3) non-profit located in southwest Detroit that is committed to helping adults reach their educational, social and career goals by improving their literacy skills right in the heart of MexicanTown. The center is a welcoming place for learners to improve their reading, writing, math and English skills. The program serves adult learners ages 18 and older and welcomes all levels whether the person is a beginner, intermediate or advanced learner.
DetailsDawn Sanford always dreamt of opening her own salon. After a career spanning over 30 years, Dawn’s wish has finally come true with the grand opening of Shears & Shaves on Detroit’s Avenue of Fashion.
Shears & Shaves offers a full spectrum of luxury grooming and spa services for men and women, including haircuts and styling, coloring, beard and mustache shaves and trims, nail care, skincare, fusion massage and aromatherapy, as well as shoe shining.
Myles Morgan is the founder of Mind Blown Life Coaching, a company dedicated to empowering individuals by helping them identify and remove blocks to their happiness, performance and relationships. From DTX Launch Detroit graduate to coworking member, learn more about Myles’ journey at TechTown.
DetailsTechTown’s SWOT City team is a customized support program for brick-and-mortar small businesses in Detroit neighborhoods. As part of this support, SWOT City team members (Portfolio Managers) connect small businesses to a rich network of subject matter experts in support of their coaching efforts. This group of professionals cares about strengthening Detroit through a unique approach to commercial corridor revitalization, job creation and economic development.There are many important aspects to running a small business. In today’s competitive omnichannel sales environment, a website that connects you to customers, represents your brand, provides sales opportunities and enhances your online presence is vital.On July 3, TechTown partnered again with Rebrand Cities, a global civic design partnership with Wordpress.com, and Venture for America Fellows (VFA) to host a hackathon style event, in which 30 Detroit small businesses were assisted in developing their first websites. Two hundred VFA Fellows created new websites for businesses, led workshops and provided one-on-one sessions to help educate business owners on brand building, domain research and design.Six SWOT City businesses (including a Retail Boot Camp graduate) worked in partnership with VFA Fellows to produce new websites:Razzle Dazzle Nail Supply, Chasity Jones | razzledazzlesupply.com Triangulo Dorado, Adrian and Karina Torre | triangulo-dorado.comMangonadas del Barrio, Antonio and Maribel Hernandez | Mangonadas del BarrioLa Rosita, Angelica Saenz | larositarestaurant.comEl Caporal, Antonio and Aracely Canchola | elcaporaldetroit.comQuince Primaveras, Eulalia Piña | 15primaverasllc.com“For so many years I tried to have a website for my business,” said SWOT City client, Eulalia Piña, owner of Quince Primaveras.” This seemed almost impossible since they are very costly. Finally, I have a website where customers from Macomb, Oakland and Wayne County can see the variety and brands of gowns we carry. I am really loving my website.”SWOT City Portfolio Managers at TechTown are here to support, encourage and connect businesses with other professionals who will offer the specific expertise needed to grow your business. TechTown has a broad network of tools and resources, including subject matter experts, workshops and the Accenture Skills to Succeed online learning platform. At TechTown we know, collaborations matter!
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