Detroit is recognized globally for its contributions to the music industry. From Motown to techno, the city of Detroit is responsible for much of the music we enjoy and love today. With such a rich musical history, it only made sense for TechTown client, Waref Hawasli, to launch his company OPNR in the heart of the city.
DetailsVoluptuous Bien’Aime Boutique specializes in apparel and accessories for every curvy woman, sizes 0 to 5X. Nicole Bien-Aime, CEO of the company, Retail Boot Camp graduate and lover of fashion, was labeled plus size when she began her journey. After routinely spending all day searching for the right outfit, Nicole realized her shopping experience felt more like a job than an experience, which encouraged her to launch a clothing business catering to curvy women in 2013.
DetailsIn January Fusion Flare Kitchen & Cocktails invited the community to celebrate their grand opening. Now, almost five months later, owner Mashelle Sykes says business is better than she could have ever imagined, but this success didn’t come without hurdles.
DetailsKylee Guenther used to be so afraid of public speaking that she once hid behind her business development manager when a TV reporter approached her. As CEO of an advanced materials startup, however, she knew she needed to be a visible–and
DetailsRetail Bootcamp Graduate and Kickstart Award winner Ingrid Macon, owns the only pre-K through 12 educational retail center in the city of Detroit. After traveling to surrounding cities for years to purchase supplies for her classroom, this teacher turned CEO decided to attend Retail Boot Camp and open a store to fill the need. Click the link below to watch a video of Ingrid discuss her motivation behind Detroit Teachers’ Store and experience in Retail Boot Camp.
DetailsDesign directly impacts the bottom line of the business, which directly connects to its ability to serve the community long-term. A business is rooted in its brand design, and each of the other design mediums speaks to each other – from the digital voice on social media, to the colors on the wall to the size of the table and the tabs on the website – to all directly to serve the customer. Which is why TechTown (has been or was) proud to collaborate with Design Core Detroit and its network of design professionals on creating the Design Guide for Neighborhood Business to help brick-and-mortar businesses, from pop-up to permanent, think about design for their business in an intentional way.
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