Boutique Doubled Sales Since Opening Permanent Location

Voluptuous Bien’Aime Boutique specializes in apparel and accessories for every curvy woman, sizes 0 to 5X. Nicole Bien-Aime, CEO of the company, Retail Boot Camp graduate and lover of fashion, was labeled plus size when she began her journey. After routinely spending all day searching for the right outfit, Nicole realized her shopping experience felt more like a job than an experience, which encouraged her to launch a clothing business catering to curvy women in 2013.