2022 Comerica Hatch Detroit Contest reveals top 10 semifinalists

Top 10 Semifinalists

Online and In-Person Public Voting begins as metro Detroit small businesses go head-to-head for $100,000 grand prize from Comerica Bank


June 16, 2022

The wait is over! The Comerica Hatch Detroit Contest powered by TechTown, which has launched some of Detroit’s most popular neighborhood storefronts, has officially named its top 10 semifinalists. These businesses have the opportunity to make their dream of owning a brick-and-mortar Detroit, Hamtramck or Highland Park storefront a reality by winning $100,000 in startup funds from Comerica Bank, as well as a package of accounting, legal, IT and public relations support from Hatch Detroit and its partners.

With the semifinalists officially named, it’s now time for the public to share their voice and vote for which business they would like to see pop-up in their neighborhood. The public can vote once per day for their favorite business from June 17 at 12:00 a.m. until June 23 at 11:59 p.m. by visiting www.hatchdetroit.com/vote.

The four finalists of the 2022 Comerica Hatch Detroit Contest will be announced Friday, June 24 and the final round of public voting will follow before wrapping up on Thursday, June 30.

Individuals who wish to cast their vote in person can do so in addition to the online vote at any of the following locations:

  • Tuesday, June 21: Eastern Market Shed #2 (2518 Market St in Detroit) from 11 a.m. to 1 p.m.
  • Wednesday, June 22: Norma G’s (14628 E. Jefferson Avenue in Detroit) from 5:30 p.m. to 7:30 p.m.
  • Thursday, June 23: Grandmont Rosedale Farmers Market (19566 M-5 in Detroit) from 4:30 p.m. to 6:30 p.m.

“One of the reasons this contest has been so successful is because of the level of support the business owners receive from their neighbors and how community-driven it is,” said Vittoria Katanski, executive director of Hatch Detroit. “Every vote they receive is someone saying, I want you in my neighborhood and will support you, which is incredibly powerful. They not only get the public support from day one, they also have access to the technical assistance expertise of Hatch Detroit and the support of our partners at Comerica Bank and TechTown.”

Together, Hatch Detroit alumni have opened 49 businesses, employ more than 500 people and have invested more than $7 million in their businesses. Over the years, the Comerica Hatch Detroit Contest has helped launch some of Detroit’s most successful and well-known businesses, including, La Feria (2012), Sister Pie (2014), Live Cycle Delight (2015), Meta Physica Massage (2016), Baobab Fare (2017) and 27th Letter Books (2019).

Below are the top 10 businesses competing to win the 2022 Comerica Hatch Detroit Contest:

  • COLFETARIE: a European dessert and pastry shop, specializing in Romanian desserts and pastries. Their goal is to bring together the cultures of Detroit and Romanian, while offering a taste of Europe, right in the heart of Downtown Detroit, no passport needed!
  • Craig’s Coffee: a community coffee roastery and coffee bar that plans to roast and sell their own coffee, while also offering fellow roasters a place to roast and sell their product as well. Additionally, the space will serve as a commissary kitchen, where food and drink businesses can use the kitchen for food prep, storage and service.
  • Detroit Farm and Cider: a 4.9 acre commercial farm on Detroit’s West side with plans to build a cider mill and offer youth day camps and horseback riding classes.
  • Gajiza Dumplins: a dumpling shop that specializes in Asian style eats and handmade dumplings from scratch. The dumplings come in more than 30 flavors and range from traditional pork and shrimp Shumai to contemporary western style, including miso cheeseburger gyoza or goat cheese and leek. Their focus is based on Asian street food: fast and delicious.
  • Jo’s Gallery Cafe: a pan-ethnic fusion restaurant located in Detroit on the famous Livernois Avenue of Fashion and adjacent to Jo’s Gallery, a 20-year-old art gallery in the second generation of ownership. The restaurant will serve food with identifiable African origins and influences of Asian, South American, Caribbean, Mediterranean, and American fusions.
  • Walker Collective: a high-street, lifestyle clothing company seeking to fulfill the fashion needs of young urban professionals by offering an eclectic range of street, comfort and refined garments.
  • Lily’s & Elise: a luxury tea lounge on the Avenue of Fashion whose primary focus is in the premium service of European-style afternoon and high tea with fresh pastries and small plates to accompany orders.
  • Little Liberia: an Afro fusion pop-up restaurant looking to find a permanent space to introduce Liberia’s rich multicultural cuisines to the people of Metro Detroit. They serve authentic Liberian dishes, a cuisine whose heritage is a mixture of African, Caribbean, and Antebellum-South African American influences.
  • Motor City House of Stone: a distributor of natural and engineered stone slabs in Southeast Michigan. Focused on providing character, stability, and grandeur back to the Detroit community, they carry a wide selection of Granite, Marble, Quartz, and other premium stone in their 10,000 square foot warehouse located in Detroit.
  • Pong Detroit: a table tennis social club where players of all skill levels and abilities can come together to get some exercise and play a fun, safe Olympic sport. In addition to providing a space for competitive ping pong matches, Pong Detroit engages Detroit youth programs, provides accessible play for adaptive wheelchair table tennis and offers programs for seniors.

“Comerica Bank values the cultivation and support of our community’s small businesses – we are proud to contribute to a passionate organization that uplifts and rewards driven entrepreneurs with big ideas and incubates economic development,” said Linda Nosegbe, Comerica Bank Vice President and Southeast External Affairs Market Manager. “The Comerica Hatch Detroit Contest incentivizes innovation, creative thinking and originality that ultimately contributes towards Detroit’s revitalization. We now look forward to this next big step where we see the excitement, reaction and support from our residents for the business concepts who have made it to this stage in the contest.”

On July 21, the four finalists will have the opportunity to present their business pitch to a panel of judges as well as a live audience for a shot to win the grand prize at The Hatch Off competition. The winner of the 2022 Comerica Hatch Detroit Contest will be chosen through a combination of the public’s vote and judges’ deliberations.

Tickets are now available to witness the top four business pitches and see the winner of the Hatch Off competition crowned. The Hatch Off takes place on July 21 at 7 p.m. with doors opening at 6 p.m., located at the Wayne State University Industry Innovation Center at 461 Burroughs Street in Detroit. To purchase your ticket to the Hatch Off, visit hatchdetroit.com/events.