New Program Supports Small Business Owners With Free, Entrepreneurial Education

DETROIT – In keeping with its mission to provide vital education for entrepreneurs that further accelerates inclusive economic development across Detroit, TechTown Detroit today introduced a new business program – TechTown Training Series.

Made possible through the financial support of the Walters Family Foundation (, the TechTown Training Series is a comprehensive 12-month program that provides technical assistance for TechTown alumni, as well as small business owners in Detroit, Highland Park and Hamtramck. The series is designed to help business owners sustain, grow or transition their business with free, public entrepreneurial education via peer-to-peer and small group assistance. The workshops are particularly relevant as businesses seek continued technical assistance to navigate the COVID-19 pandemic.

“By meaningfully reconnecting with TechTown’s alumni, as well as a broader audience of entrepreneurs newly connected to our organization, our TechTown Training Series will be able to achieve the goal of providing expert-level entrepreneurial education,” said Amy Rencher, managing director of entrepreneurial programs and services at TechTown Detroit. “The funding provided by the Walters Family Foundation allows us to respond to shifting market conditions and reflect customer demand. It also paves the way for us to reconnect with alumni and support them during these uncertain times while promoting TechTown’s goal of an inclusive economic recovery for metro Detroit entrepreneurs.”

The Walters Family Foundation seeks to strengthen communities in part through advancing economic vitality and empowering people to reach their full potential through innovative learning initiatives. The TechTown Training Series marks the first partnership between the Walters Family Foundation and TechTown Detroit.

“The foundation is pleased to support entrepreneurs in partnership with TechTown. Empowering entrepreneurs is critical to our state’s economic prosperity, especially during the difficult times of the pandemic,” said Matt Walters, trustee of the Walters Family Foundation.

Offered in an online library, the TechTown Training Series focuses on topics ranging from marketing to customer development, financial planning and human resources. The workshops are designed for entrepreneurs to view the monthly webinar at a time most convenient for them during a three-week span, while also allowing an opportunity for questions and answers in a live peer-to-peer session the last week of each month.

In January, Juan Carlos Dueweke-Pérez from Featherstone Moments is on the schedule. He shares outside the box ideas regarding social media management and explores how two strategize while using social media, content curation, copy and social media ads.


Registration is required to attend the TechTown Training Series.  For more information visit