FOR IMMEDIATE RELEASE
Date: May 21, 2019
Contact: Kimberly Palter
Phone: (313) 483-1326
Email: kimberlypalter@wayne.edu
DETROIT – Vice President for Economic Development at Wayne State University and TechTown Detroit President and CEO Ned Staebler has named Kimberly Palter as director of marketing and communications for the Wayne State Office of Economic Development and TechTown. Palter comes to TechTown with 14 years’ experience in marketing and communications including a decade with the Detroit Red Wings and Olympia Entertainment.
“I am thrilled that someone of Kimberly’s experience and deep professional roots in the Detroit area will be joining the TechTown/Wayne State team,” Staebler said. “Her leadership and expertise in both marketing and communications will help elevate our brand and increase awareness of TechTown and all we do.”
In her most recent role as Director of Integrated Media for the Detroit Red Wings, Palter oversaw content marketing, social media, editorial and websites. Through the creation of compelling stories and original content, Palter helped double social and digital sponsorship revenue. Under her leadership, the Red Wings’ social media channels consistently ranked at the top of the NHL. She served on the committee responsible for the planning and execution of Little Caesars Arena’s grand opening and devised the social and digital strategy for the Farewell to the Joe campaign that earned a Sports Advertising Award and the NHL’s Stanley Award for best marketing campaign. Palter helped plan the 2013 SiriusXM Hockeytown Winter Festival at Comerica Park where she also served as a spokesperson and managed media promotions. She earned a Stanley Cup ring for the 2007-08 championship season and helped organize the victory parade down Woodward Avenue.
In her new position, Palter will serve as a member of the leadership team and spearhead the development and continuance of communication, branding and marketing strategies for the Office of Economic Development and TechTown. As chief storyteller for TechTown’s clients, fellows, scholars, students, alumni and industry partners, she will also act as the primary news media contact.
“After years in the professional sports industry promoting iconic Detroit brands in the Red Wings and Tigers, I’m thrilled to take the next step in my career and join the great staff Ned has put together,” Palter said. “I look forward to telling the story of how TechTown helps startups and established businesses develop, launch and grow, while strengthening and diversifying the local economy.”
Palter resides in Huntington Woods with her husband, Robert, and daughter, Ada. Originally from West Bloomfield, she has a bachelor’s degree from Northwestern University’s School of Communication.
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TechTown is Detroit’s entrepreneurship hub, with a full suite of programs for both tech and neighborhood small businesses. TechTown works with businesses at all stages, helping startup, emerging and established companies develop, launch and grow. Since 2007, TechTown has supported 1,900 companies, which created more than 1,400 jobs and raised more than $130 million in startup capital. For more information, visit techtowndetroit.org.