4 P’s of Popping-Up: A Strategic Approach to Your Market Season

A strategic approach to your market season can increase both your brand awareness and revenue generation.

Please join Mary Aviles of Connect 4 Insight in this interactive workshop covering the “4 P’s of Popping-Up”: price, product, packaging, and promotion.

Topics include:
– how to create your own pop-up opportunities
– how to research and develop the right mix of area market involvement (considering investment, audience, and potential competition)
– how to conduct a DIY merchandising audit
– how to increase your discoverability by incenting user-generated content
– and, what to do in the aftermath to retain and reactivate your customers

Attendees will identify action items for pre/during/post events.

We’d love this to be an interactive format. If you have specific questions you’d like Mary to answer during the session, send them to mary@connect4insight.com by October 23rd. And, if you’d like us to audit your specific booth property during the session, feel free to submit images to mary@connect4insight.com. We’ll take a look at what works and what could be tweaked.