Marketing Fundamentals: Email Marketing (Three-part Workshop Series)

Email marketing is one of the easiest ways to stay in touch with your existing and potential customers. It is also a powerful marketing tool to build and grow your business. But many businesses aren’t using email as effectively as they could be…are you one of them? The Marketing Fundamentals: Email Marketing workshop series will be presented in three parts*:

• May 10, 2022: Getting Started with Email Marketing
• May 17, 2022: Email Marketing Writing Styles
• June 7, 2022: Email Marketing Analytics

This series is designed for business owners who have little email marketing experience and individuals who want a refresher on the fundamentals. You will learn essential tools and actionable tips to improve your email marketing skills. After this workshop series, you will know how to:

• Set up email campaigns using a popular email marketing platform
• Write engaging emails that convert
• Create email marketing benchmarks to track your progress

Each workshop session will be led by Nerissa Marbury of One Epiphany LLC.

*It is strongly encouraged that you attend all three sessions. By registering here, you are registering for all three sessions. You will not be able to register for Sessions Two and Three separately. Zoom links for each will be provided in your confirmation email.

One Epiphany LLC partners with organizations to remove obstacles blocking business growth. Founded in 2010, One Epiphany is a certified small, Black-, minority- and woman-owned business with offices in Virginia and Michigan.

Entrepreneurial Education is supported by Bank of America and the Walters Family Foundation.