Holiday Retail Readiness Workshop Series-Creating a Trade Show Plan

Attending trade shows are more than just shopping trips, they are investments. Although a trade show can be very overwhelming it is a necessary and impactful experience that can make or break your sales for the upcoming season; this is why it’s important to attend with a game plan. During this workshop trade show veteran, Geneva Ripton, will teach participants how to confidently set the right goals to strategize and maximize your trade show experiences for a successful holiday season.