Holiday Retail Readiness Workshop Series-Designing the Customer Experience

Join marketing strategist Mary Aviles of Connect 4 Insight for the second of this four-part series to learn why your in-store experience is your secret weapon for competing with/beating online retail. How do you continually surprise and delight your customers and still leave them anticipating more? Learn how every touchpoint – before, during, and after the purchase – impacts your customers’ perception of your business, and how to connect your brand’s online personality with your in-store experience. This workshop series is sponsored by the Michigan Retailers Association.