Neighborhood Workshops: Marketing with Intention

Join us for TechTown’s Neighborhood Workshop Series – a monthly workshop series on both sides of town for neighborhood business owners. On October 8, Mary Aviles, VP of Insights + Experience at Early Works, will facilitate an interactive workshop on marketing with intention – making the best use of your time and money. In this workshop, business owners will receive insight into:

• expanding your narrative through mental models
• frameworks for developing your positioning statement and messaging platform
• steps to improving your discoverability
• ways to assess your website and online presence …. and more

Mary Aviles is a strategist and insight consultant with twenty years of experience synthesizing volumes of unstructured data to tell meaningful stories that yield real-world implications. As a thought leader in structuring unstructured data, online digital qualitative research, and social media listening, Mary’s work informs strategy & marketing communications, community engagement & experience, and concept development. She brings a Try It / Tweak It / Use It / Share It approach to client challenges and her “applicability radar” is always up.