TechTown Detroit partners with organizations to move our work forward. Depending on the scope of work, TechTown Detroit will solicit experts to review and respond to a Request for Proposal (RFP). TechTown Detroit’s open Requests for Proposal (RFP) are located on this page. For additional questions, contact purchasing@techtowndetroit.org.
About TechTown Detroit
TechTown Detroit, a 501c3 organization, is Detroit’s entrepreneurship hub. We’re a different kind of incubator and accelerator—perhaps the only one in the country offering a full suite of programs for both tech and neighborhood small businesses. We work with businesses at all stages, helping startups, emerging and established companies develop, launch and grow. Leveraging a strong network of community partners, we deliver support services at our Midtown hub and in neighborhoods throughout Detroit. At TechTown, we don’t just accept difference; we value it and support it to create a culture of dignity and respect for our employees, clients and partners. We are proud to be an Equal Opportunity Employer.
TechTown Brand Update
Deadline for final submission of questions: Jan. 12, 2024
Submission deadline: Jan. 22, 2024
Project completion date: Nov. 1, 2024
Project background
TechTown will celebrate its 20th anniversary in 2024 and will incorporate a special anniversary logo treatment (designed internally) to visually mark the milestone throughout the year. Following that anniversary year, TechTown will launch an updated brand (designed by a firm selected through this RFP process) that reflects the future vision for the organization and emphasizes its alignment with Wayne State University.
Tech Town’s current branding reflects its independent nonprofit status, and in the past, it has been paired with the Wayne State University logo in specific instances to emphasize the partnership between WSU and TechTown. The creation of a new brand framework presents an opportunity to more permanently and comprehensively illustrate the partnership through TechTown’s primary brand and the secondary brands for its individual programs, services and events.
Goal of the project
The goals for this project are to:
- Develop a modern and compelling brand identity that reflects our mission, values, impact and relationship with Wayne State University.
- Engage stakeholders – which may include staff, board members, donors, clients, tenants and the community – in the design process.
Ensure the new brand is adaptable for various media, including print, digital, and social platforms.