Design Guide: Neighborhood Business

Design directly impacts the bottom line of the business, which directly connects to its ability to serve the community long-term. A business is rooted in its brand design, and each of the other design mediums speaks to each other – from the digital voice on social media, to the colors on the wall to the size of the table and the tabs on the website – to all directly to serve the customer. Which is why TechTown (has been or was) proud to collaborate with Design Core Detroit and its network of design professionals on creating the Design Guide for Neighborhood Business to help brick-and-mortar businesses, from pop-up to permanent, think about design for their business in an intentional way.