Technology can be daunting, and the use of it to increase awareness for your business can be especially intimidating if you haven’t been exposed to it. Irma Fuentes, owner of ESI Hardware in Southwest Detroit, credits the training provided by a TechTown Professional Services Network (PSN) member as the reason why she’s been able to manage her fear of technology. When ESI Hardware opened in 2003, Mexican-American immigrants Irma and Edgar Fuentes relied on word of mouth to gain more customers for their business. After opening, however, they struggled to keep the store in business amidst many personal tribulations, including the death of Edgar and Irma’s battle with cancer. Irma found that social media would be a powerful tool to increase awareness and gain more clientele. Small businesses can have the best products, prices, location and customer service, but if the surrounding community isn’t aware, they must find additional avenues to gain recognition.