Our retail strategist Christina Devlin writes about the reason for TechTown’s Marketplace . A directory of local things to do, eat and shop.
Black entrepreneurs are an integral part of the retail scene in the city of Detroit. The Avenue of Fashion, stretching from 7 Mile to 8 Mile on Livernois, is said…
Whether you are looking for the perfect gift or just need a little pick-me-up for yourself, these local businesses have what you need. Many of them make or sell products you can’t get anywhere else, and you get the extra feel-good boost of supporting local businesses this holiday season!
Trying to find the perfect gift but don’t know where to start? Want something you can feel good about gifting and that you know will be appreciated? You can’t go wrong with food!
With a little planning and purposeful decision-making, you can create a visually stunning pop-up display that can be scaled for a variety of spaces, make a strong statement about your brand and gain the interest of new customers.Pop-ups are a great way to test products, broaden brand exposure and awareness and gain new customers. Unfortunately, many vendors underestimate the value that well-executed visual merchandising can have on gaining new customers and increasing sales. If your display is boring or unattractive, customers will keep walking by, but if you can gain their attention, you have an opportunity to convert them to a customer for life.The effort you put into your pop-up display can have a significant impact on your bottom line. Visual merchandising is an art. It doesn’t need to be complicated, simply make thoughtful and purposeful choices and create a set of tools to convey your brand story to potential customers.TechTown now offers a custom fixture library to vendors at our monthly pop-up, The SHOP, to help entrepreneurs learn and practice these three tips for next-level pop-up merchandising: