TechTown Training Series | Creating The In-Store Experience: The Power of Visual Merchandising

The Training Series helps Detroit-area small business owners sustain, grow, or transition their business.

Influence the energy to inspire the outcome: a creative way to describe the power behind designing a safe, functional, and inspiring in-store experience. What brings clients into your space? How do they shop your product, or inquire about your services? What ways are
you influencing the energy to inspire your clients to, not only purchase, but to continuously come back and shop in-store?
This course will expose you to the power that having a properly designed layout and visual merchandising practice will have on both your client’s experience and your profitability. Developing this practice will give you another tool in your arsenal to strategize and analyze ways to promote sales and brand message.

Amanda Rose, of ARC Design Studios, shares her steps and processes to assist you in building a strong base for your store layout and visual merchandising practice. Amanda has studied interior design and business, and offers a decade in visual merchandising for retail environments. Her career in focuses on design education, event design, and a passion for empowering others through design.