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Neighborhood Workshops: Marketing with Intention

September 19, 2019 @ 12:00 pm - 1:30 pm

Join us for TechTown’s Neighborhood Workshop Series – a monthly workshop series on both sides of town for neighborhood business owners. On Thursday, September 19, Mary Aviles, VP of Insights + Experience at Early Works, will facilitate an interactive workshop on marketing with intention – making the best use of your time and money. In this workshop, business owners will receive insight into:

  • expanding your narrative through mental models
  • frameworks for developing your positioning statement and messaging platform
  • steps to improving your discoverability
  • ways to assess your website and online presence …. and more

Mary Aviles is a strategist and insight consultant with twenty years of experience synthesizing volumes of unstructured data to tell meaningful stories that yield real-world implications. As a thought leader in structuring unstructured data, online digital qualitative research, and social media listening, Mary’s work informs strategy & marketing communications, community engagement & experience, and concept development. She brings a Try It / Tweak It / Use It / Share It approach to client challenges and her “applicability radar” is always up.


September 19, 2019
12:00 pm - 1:30 pm
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Detroit Artists’ Test Lab
14600 Mack Ave.
Detroit, 48215
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